About Try it Once (or Twice)
Summary
Try it Once (or Twice) is an online brand that encourages its audience to get involved in their local communities by trying activities or hobbies just once. If it’s not for them after one try, they are free to move on with little or no costs to themselves. If they like it, they can go do the activity again or invest further into supplies for it should they want to.
The brand encourages people to try hobbies is through finding out what’s on offer in community spaces; such as classes at the library, workshops run in art galleries, events at locally owned craft stores, and getting involved in volunteer groups. The brand also encourages people to get initial supplies and equipment through local buy-nothing groups, thrift stores, or even borrowing it from libraries or business spaces that support that facility. In addition, the brand also encourages new experiences, such as trying a new recipe with ingredients that might be on offer, to the sharing of local events such as small gigs with low entry costs.
All in all, it is a way for people to find a new passion regardless of their financial status, and more importantly, to find community in world that feels isolating after the COVID19 outbreak.
Logos
I have picked purple and orange as brand colours as they are fun and playful. I want the branding to convey a sense of joy and curiosity, so I used a graffiti style font to make an eye-catching edit to the plainer basic serif font. I have also used a doodle-style image as part of logo, that can stand alone even without text. The doodle is a star because it is reminiscent of the star stickers children are given when they try something new, and I wanted to bring that sense of childhood curiosity back for the audience of the brand.
Details
Fonts: Ovo (main text), Sprite Graffiti (doodle text)
Colours: #43277b (purple), #ff6a0e (orange), #ffffff (white)
About Try it Once (or Twice)
Summary
Try it Once (or Twice) is an online brand that encourages its audience to get involved in their local communities by trying activities or hobbies just once. If it’s not for them after one try, they are free to move on with little or no costs to themselves. If they like it, they can go do the activity again or invest further into supplies for it should they want to.
The brand encourages people to try hobbies is through finding out what’s on offer in community spaces; such as classes at the library, workshops run in art galleries, events at locally owned craft stores, and getting involved in volunteer groups. The brand also encourages people to get initial supplies and equipment through local buy-nothing groups, thrift stores, or even borrowing it from libraries or business spaces that support that facility. In addition, the brand also encourages new experiences, such as trying a new recipe with ingredients that might be on offer, to the sharing of local events such as small gigs with low entry costs.
All in all, it is a way for people to find a new passion regardless of their financial status, and more importantly, to find community in world that feels isolating after the COVID19 outbreak.
Logos
I have picked purple and orange as brand colours as they are fun and playful. I want the branding to convey a sense of joy and curiosity, so I used a graffiti style font to make an eye-catching edit to the plainer basic serif font. I have also used a doodle-style image as part of logo, that can stand alone even without text. The doodle is a star because it is reminiscent of the star stickers children are given when they try something new, and I wanted to bring that sense of childhood curiosity back for the audience of the brand.
Logo Mockups
Goals
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Get people to try something new in an affordable way
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Demonstrate that a lack of funds does not stop people from having fun
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Give readers a sense of fulfilment and achievement when they accomplish a new task
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Encourage readers to connect with their communities by taking part in activities in local clubs. libraries, etc
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Build a community of people trying and sharing their new experiences
Objectives
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Share my own achievements through my blog and Instagram to encourage others to do the same
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Step out of my comfort zone and try new things
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Use consistent hashtags so people can see what everyone is up to for ideas and motivation
Strategies
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Use of social media so readers can connect with each other
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Using social media to connect with community groups who can use the platform to advertise their activities and classes
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Aim to reach 100 people over the summer, when people are more inclined to trying something new
Buyer Personas
Name: Ava
Age: 28
Gender: Female
Occupation: Receptionist
Location: Liverpool, UK
Personality: Outgoing, Friendly, Adventurous
Ava, like many young adults in the UK is feeling the financial squeeze bought on by the cost of living crisis. She is also very active on social media, and is surrounded by pictures and videos of influencers and more well off acquaintances travelling to new destinations and trying new activities that feel financially out of reach to her. She is desperate to try something new for cheap (or possibly free) and potentially make new friends and connections to get rid of her feeling of “FOMO” (fear of missing out) as she scrolls through social media.
Name: Sal
Age: 22
Gender: Male
Occupation: Bar Staff
Location: Manchester, UK
Personality: Curious, Determined, Shy
Sal is a recent university graduate that is struggling to leave a minimum wage job. Lacking experience and connections, he wants to try his hand at volunteering or working with community groups in order to build his confidence and his CV. Sal also really enjoys music and is eager to immerse himself into the local music scene in whatever way he can.
Name: Gabe
Age: 17
Gender: Non-binary
Occupation: Student
Location: St.Helens, UK
Personality: Sociable, Chatty, Nervous
Gabe is high school student wanting to try something new outside the high pressure environment of school. They aspire to work in the medical field, and so want to get involved with a wide range of age groups in their local area, giving back to the community in some way.
Tactics
SEO
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Ensure my blog loads quickly by using lower resolution images for example
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Linking to other websites for when listing things like equipment used for example, and linking to the blog from other social media platforms. Also encouraging link backs through collaboration with other creators.
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Using keywords properly in content and headings
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Updating the blog and associated social media accounts frequently
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Keeping the blog title/url constant and not changing it on a whim
Long tail keywords
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Things to do when bored
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New hobbies I can start
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Cheap and affordable hobbies
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Things to do on a rainy day
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Interesting things to do in my area
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Easy hobbies to try
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Free hobby classes in my area
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Interesting hobbies to try
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Things to do with friends
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Fun activities to try alone
Influencers
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Use influencers to kick start/populate hashtags for community use
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Target small, micro-influencers who are either known for an adventurous nature, or for living frugally
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Reposts and engage with influencers and other creators using the hashtags
Social Media
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Use Instagram to support the blog and link back to it
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People naturally photograph/ otherwise record their efforts when trying new things, so this will be a way to engage with that
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Instagram's hashtag systems increases the potential for discovery and will help build a community around the hashtags
Try it Once (or Twice)
I had so much fun doing things for the joy of it, and I hope others will too!
Check out my in-class final presentation here!